Yahoo! is changing its focus and direction from an old Internet company to the new hip company by acquiring Tumblr for $1.1 billion
Tumblr is a Microblogging and social networking service that was founded by David Karp in 2007. By early 2013, Tumblr accounts for more than 100 million users. Based on Pew Internet Research, 6% of online adults say they use Tumblr.
Yahoo! vows not to change the Tumblr's social culture and concept. Yahoo! wants to bring some of its business focus into the new and upcoming web and social media concepts and purchasing Tumblr is a good start.
